Originally posted on Variety:
Already a prominent digital music option for the younger generation, YouTube is reportedly looking to expand its reach with a music subscription service to launch as soon as December, according to published reports.
The service would release in competition with offerings such as Spotify and Rdio, though having video to amp up to the deal. YouTube will reportedly offer both free and premium tiers, the premium featuring incentives such as commercial-free listening — also an option offered by Spotify and Pandora — and offline listening, integrating both computer browsers and mobile.
YouTube, however, has made no official announcements.
“We’re always working on new and better ways for people to enjoy YouTube content across all screens, and on giving partners more opportunities to reach their fans,” said a spokesman. “However, we have nothing to announce at this time.”
The free service will likely offer unlimited, on-demand tracks. YouTube has already found…
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